The Blog

How To Sound Just Like Your Audience

How To Sound Just Like Your Audience

Recently an email subscriber of mine sent me a great question. Q: I am trying to appeal to busy women. Even more specifically: moms in their late 20s to mid-30s. I don’t have children. How do I write to relate to them? A: There are three things you can do to appeal to... read more
When Is Something Too Personal To Share?

When Is Something Too Personal To Share?

Every brand and business needs a story, period. Especially if you’re the face of your brand, it’s powerful to share your own story and tidbits about yourself to connect to your readers and followers. Otherwise, you’ll just fade into the background. But when is... read more
Do You Have A Client “Onboarding” Process?

Do You Have A Client “Onboarding” Process?

You know the feeling. You’re living the dream, running your own business and doing the work you love. Then you land that brand new client you can’t wait to work with, the one you talked yourself into not getting too excited about, just in case things didn’t work out.... read more
My Favorite Entrepreneur’s Monthly Income Reports

My Favorite Entrepreneur’s Monthly Income Reports

“We don’t know each other at all, but I’m curious: how much money do you make?” “No problem, let me write the answer down for you. I’ll also be sure to make it informative and entertaining!”   How crazy does this hypothetical conversation sound to you? And yet... read more
6 Signs You & A Potential Client Won’t Be A Good Fit

6 Signs You & A Potential Client Won’t Be A Good Fit

As a business owner, you’ve probably heard the horror stories, or experienced them yourself. Clients who refuse to pay that final installment. Who disappear. Who are never satisfied. They belittle you. Or maybe after your work together is done, they speak badly about... read more
bottombuttonblog

Ready for free writing tips that create deep connections?

YOUR VOICE + THE RIGHT STRATEGY.

No more ordinary days for your business.

 

Thanks for signing up! Talk to you soon.