want to learn to write for your dream clients and customers?
I’m a copywriter, content creator and digital strategist for brands with a message. I take your passion for what you do and translate it into powerful online content. The kind that leaves your website visitors and readers thinking, “This is what I’ve been looking for.”
Whether it’s your website, email campaigns, or blog posts,
I make sure every word is an engaging as you are.
I wasn’t always a business owner, though.
I graduated from law school in 2010, when the effects of the 2008 economic crash were still playing out in a huge way. The legal profession was hit with huge layoffs, and newly-minted attorneys like me were competing with experienced lawyers who’d been recently let go due to massive budget cuts.
For so long, my full-time job was simply trying to get someone to hire me as an attorney.
After a few legal jobs that were a terrible fit I eventually decided to take a breather from pursuing my job as an attorney, and just regroup.
Have you ever felt led to do something that others might not understand? As a business owner and trailblazer, I know you can relate!
I’ve never doubted my decision to leave the law behind.
I went on to take an administrative job at a DC-area nonprofit. It had nothing to do with law, yet it was exactly what I needed—serving a cause I believed in while working alongside inspirational people who knew what was important in life.
And for whatever reason, a lot of my coworkers happened to be very entrepreneurial. One had a wedding videography business. Another trained therapy dogs. Yet another had started his own production company.
I was fascinated. Could I have my own business, too? The thought had never occurred to me.
I quietly began researching how to launch my own business.
It was around this time I discovered the field of copywriting.
Copywriting (n.) A type of written material often used to persuade a person or group as well as raise brand awareness.
I’d always loved the power of the written word, whether it was studying English literature in college, or experiencing how powerful the right words could be in the legal field. Words are how the most important cases of our time are won and lost. It’s all about writing and creating a persuasive argument.
And marketing is really just making a case for yourself and the value your business can provide.
To me, words became more magical than ever.
I took every business and writing course I could find.
Soon I was certified by Copyblogger Media and I began taking on clients, who saw huge results. More and more clients were coming through my (digital) door. Word spread, and Jennifer Myers Creative was born.
Well-crafted copy forms deep connections and makes people’s lives a little brighter. The perfect copy empowers business owners, companies of every size, and entrepreneurs who dream of making a difference. Clearly communicating what your business offers helps people looking for your specific product or service discover and connect with you from the very beginning.
when you have an online business, your written words are your voice. The first time future clients and customers “meet” you is when they visit your website.
So what will you say, and how will you say it? These are big decisions, and I don’t recommend figuring it all out alone.
I’ll be right there with you. These days, I wouldn’t want to be anywhere else.
What’s it like to work with a copywriter?